Why choose digital marketing for your business?

Whether you run a small or an already established business, everybody needs the best marketing and branding strategies to reach out to the customers faster and better. The all new favorite and the most effective tool in today’s time to achieve this goal, is what we call as ‘digital marketing’.

But what exactly is digital marketing?  

The term first used in the 1990s, in simple words mean, promotion of a company’s products or brands through one or more forms of electronic media. It is all about effort – the more you put in, the better the results will be. Hence, ensuring the survival for your business!  

Now, let us know why you should choose digital marketing for your business or how is it helpful for the growth of your brand? To get a clear idea, let us first read an example of how Mc Donald’s, the largest food chain of Hamburger restaurants, effectively used the digital platform and what the outcome was.

A third of McDonald’s outlets (abroad) had their hours extended and so it needed to raise awareness and drive footfall.

With a majority of its late night customers being shift workers and travellers, it targeted them with ads at cash points and petrol stations encouraging them to download a new Restaurant Finder app.

McDonald’s also bought mobile banner ads to promote the app on websites it knew customers frequented at night. 

The result? Over 500,000 visits and a return on investment (ROI) of over 100%.

Impressive! Right? Any business can benefit with the services offered by a digital media company by many ways, 5 major benefits are:

• SEO content: Search Engine Optimisation (SEO) is arguably one of the most cost-effective digital marketing techniques, which helps the company achieve high positions in the search lists, thus attracting more visitors and making the company popular.

• Increased brand exposure and recognition: Your business can be seen anywhere in the world from one marketing campaign, hence making your product or service easily accessible to your customers, both existing and potential ones.

• Interaction: Email, blogs, applications, social media platforms, and video campaigns, etc; are some aspects of digital marketing which helps you communicate with the customers, efficiently.

• Economical: Unlike traditional marketing strategies, digital marketing is simpler, less expensive and easy on the skills. You can begin with just a basic web design or a page on any social media website and you are good to go.

• Levels the online playing field: Small companies, without a call centre and physical stores or branches, can also perform sales and marketing processes and engage with multiple customers.

So, Its important for your business. lets know more!